Uber releases Taylor Swift

Fans who have forked out for coveted tickets to the UK leg of Taylor Swift's highly anticipated Eras tour this summer can travel to the gigs in style - with a free gift from their taxi driver to boot.

Uber has teamed up with Etsy sellers in Edinburgh, Liverpool, Cardiff and London, to design and create limited-edition bracelets for Swifties to swap at concerts. 

What's more, hundreds of bracelets will contain a code that offers £20 off Uber Reserve, helping fans travel to concerts in style this summer during the 'Swift Lift.'

Friendship bracelets quickly become the new trend for Swifties just months into Taylor Swift's wildly successful The Eras Tour in 2023. 

The fad appears to have been started by fans who took the lyrics to her Midnights song You're On Your Own, Kid to heart and followed her lead when she sang: 'So make the friendship bracelets, take the moment and taste it.'

Ahead of the Taylor Swift 's highly anticipated Era's tour in June, Uber is set to release specially designed friendship bracelets that will be available to riders across the UK

Friendship bracelets quickly become the new trend for Swifties just months into Taylor Swift's wildly successful The Eras Tour in 2023

The fad appears to have been started by fans who took the lyrics to her Midnights song You're On Your Own, Kid to heart and followed her lead when she sang: 'So make the friendship bracelets, take the moment and taste it'

Swifties have since been making and trading colourful, beaded, friendship bracelets with each other and then taking to social media to boast about their growing collections.

Now, Uber's new campaign allows riders to secure a bracelet of their own - and also be in with a chance to save money when they next book an Uber Reserve.   

READ MORE: Taylor Swift is being given too much airtime by the BBC, exasperated viewers tell the corporation
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Uber Reserve is a Scheduled Rides option that allows you to request rides ahead of time.

Reserve requests must be scheduled at least two hours in advance and can be cancelled without charge up to an hour before the start of the ride.

Among the bracelets placed in the Ubers, 200 will consist of a special code that offers £20 off the scheduled service.   

The bracelet launch comes as Uber reveals how Swifties have boosted local economies with demand for services, including taxis, in every city the singer has visited on the tour. 

Phoenix, in Arizona, U.S., saw the largest increase in demand, with a 63 per cent increase in Uber requests whilst Taylor was in town, while all cities saw an average increase of 23 per cent when The Eras Tour was playing. 

With Taylor set to perform in the UK over the summer, the nation is anticipating an influx of megafans flooding in for her sold-out shows - and Uber reveals they are preparing for a significant rise in demand in bookings over the tour weekend. 

Uber's new campaign allows riders to secure a bracelet of their own - and also be in with a chance to save money when they next book an Uber Reserve

The ridesharing company has teamed up with Etsy sellers in Edinburgh , Liverpool, Cardiff and London , to design and create limited-edition bracelets to swap at concerts

Among the bracelets placed in the Ubers, 200 will consist of a special code that offers £20 off Uber Reserve 

Andrew Brem, General Manager of Uber UK said: 'Uber has seen first-hand the "Swift Lift," with a noticeable rise in demand when the superstar comes to town, and we expect the same uplift in demand with her UK tour dates. 

'With hundreds of thousands of fans attending the concerts every weekend Taylor is here, our riders will be depending on Uber more than ever to get home safely.'

Dayna Isom Johnson, Etsy Trends Expert, also shared: 'Here at Etsy, we have seen a 43 per cent increase in those searching for friendship bracelet kits as well as hand made friendship bracelets. 

'While Taylor was touring across the US, we saw an 22,313% increase in searches for concert inspired friendship bracelets, and we anticipate the same trend will sweep Europe throughout 2024.'

In March, it was reported that Taylor Swift's Eras Tour is estimated to boost Singapore's economy by over $225 million once she wraps the Asian leg of her world tour.